Advertising effectivness
Airport advertising is effective around the clock
A motorist devotes less than2seconds to billboard advertisements
A passenger devotes almost 15 seconds to airport advertising
7 days a week 365 days a year 24 hours a day
8 out of 10 passengers spend
approximately 2 hours
at the airport
Audience coverage (2014 forecast) Domodedovo Airport 32.3 million Sheremetyevo Airport 32 million Pulkovo Airport 14 million
High concentration of target audience 10 out of 100 people in Russia are solvent and all travel by air
Advertising
in airports

Aerogroup provides the best advertising opportunities of the main international airports of Russia's two largest cities: Domodedovo and Sheremetyevo Airports in Moscow and Pulkovo Airport in St. Petersburg.

Traditional communication channels affect audiences only superficially, whereas airports and airplanes are confined spaces where people spend a lot of free time and, therefore, pay great attention to incoming messages. Passengers not only notice advertisements in airport and onboard airplanes, they are grateful for being offered an entertaining way to alleviate the boredom of transit and flight time. In addition, an airport’s limited space guarantees each advertisement repeated reception, which is hard to achieve using traditional media formats.

Domodedovo
Airport

Aerogroup is the leading advertising operator serving Russia's largest airport, Domodedovo Airport. In 2013, 30.76 million passengers visited Domodedovo and the forecast for 2014 is nearly 32.3 million. Currently, 85 airlines have scheduled service to Domodedovo Airport, with all passenger traffic combined in a single terminal. According to the independent rating agency Skytrax (UK), Domodedovo Airport is among the top three airports in Eastern Europe. Domodedovo Airport offers the perfect platform for the promotion of the most creative and promising products and brands. For special business-targeted advertising, advertising material can also be displayed in the airport’s VIP lounge and in Transaero business lounges.

Sheremetyevo
Airport

Sheremetyevo’s International Terminal D, which opened in 2009, is designed to handle 12 million passengers annually. In 2013, Sheremetyevo Airport handled 29,3 million passengers, while the forecast for 2014 is nearly 32 million passengers. Advertising opportunities fully meet the airport's modern infrastructure ranging from convenient access roads to boarding zones. Aeroflot - Sky Team business lounges are of particular interest when targeting a business audience.

Pulkovo
Airport

Aerogroup is the exclusive agent representing advertisers in Pulkovo business-lounges, such as VIP lounge and Aeroflot/Sky Team Business-lounge.

Pulkovo is St. Petersburg’s only airport and Russia's third airport in terms of passenger traffic. In 2013, the airport handled more than 12,8 million passengers, while the forecast for 2014 exceeds 14 million. After the opening in 2013 of the new terminal, Pulkovo Airport will become one of the leading international aviation hubs in Northern Europe.

Advertising presence in both Moscow and St. Petersburg is a great way to convey a company’s scale and ambitions and to present a brand to the Russian market. Pulkovo Airport’s VIP and Business lounges also offer unique opportunities for advertising.

Business-halls
in airports

Aerogroup provides the best advertising opportunities of the main international airports of Russia's two largest cities: Domodedovo and Sheremetyevo Airports in Moscow and Pulkovo Airport in St. Petersburg.

Traditional communication channels affect audiences only superficially, whereas airports and airplanes are confined spaces where people spend a lot of free time and, therefore, pay great attention to incoming messages. Passengers not only notice advertisements in airport and onboard airplanes, they are grateful for being offered an entertaining way to alleviate the boredom of transit and flight time. In addition, an airport’s limited space guarantees each advertisement repeated reception, which is hard to achieve using traditional media formats.

Transaero
Business Lounge

In 2013, Skytrax named Transaero the most innovative airline in the world, as well as the best airline in Europe, Middle East and Africa. The company won the prestigious ATW Airline Industry Achievement Awards in the Market Leader category.

In 2013 Transaero carried almost 12.5 million passengers. The company's fleet - 98 aircrafts. For business travelers, Domodedovo Airport has a public VIP lounge as well as Transaero's spacious business lounges featuring the brand’s unique signature style. It will interest advertisers to know that the business lounges have new innovative media such as animated posters alongside the more usual lightboxes and racks with printed material. The branding of waiting areas and other customized solutions is also possible.

Aeroflot / Sky Team
Business Lounge

Aeroflot is Russia's largest airline currently operating 147 aircrafts. In 2013, the airline carried 20.9 million passengers.

Business lounges operated by Aeroflot and Sky Team airline alliance members at Sheremetyevo International Airport’s Terminal D are designed to cater to the most demanding guests. Advertising material can be displayed on standard media such as lightboxes and racks for printed material; the customized branding of lounges is also possible.

VIP and Business Lounge
at Pulkovo

At Pulkovo Airport Aerogroup company represents advertising opportunities of VIP Lounge (for domestic and international passengers) and Aeroflot / Sky Team Business Lounge (for Aeroflot and Sky Team international passenges).

For the convenience of passengers and their guests, a wide range of services is offered.

Advertising can be displayed on standard media such as lightboxes and display racks, customized creative installations, branding elements in waiting areas, and other promotional activities.

New media
  • / digital
  • / animated
  • / gigantic
media Next Prev
Supersites

Exterior surfaces on access roads and airport buildings are considered the most ambitious communication channels for advertising. Wide bilateral media ensure visual coverage by nearly 100% of passenger traffic.

Download the presentation

Videowall

Bright LED screen and the dynamic nature of digital advertising capture the audience’s attention and greatly increase an advertisement’s long-term impact. A 10,0 m x 2.5 m videowall addresses the entire audience and is capable of impressing even the most sophisticated viewers.

Download the presentation

Digital Gallery

A system of interactive LCD displays covers the international departures gallery. Content can be synchronized across all displays to build a multidimensional advertising space. Modern software allows the interactive modification of content in real time.

Download the presentation

Lightboxes

Airports visitors actively search for information and are capable of paying stronger attention to messages than audiences elsewhere. Compared to traditional city formats and showcases, interior lightboxes are able to convey important messages about products and brands.

Download the presentation

Animated lightboxes

Animated posters allow a product's appearance to be featured and its many advantages showcased. Modern technology and successful placement make advertising messages part of the dynamic life of every modern airport.

Download the presentation

Special projects

Special projects are ideal for advertisers who seek to go beyond the usual media. Your audience can radically rethink your capabilities when you adopt non-standard creative products. Floor, walls and even ceilings are all at your disposal. Waiting areas, baggage belts, elevator shafts, and escalators can be used to promote your brand. Unexpected viewing angles, three-dimensional surfaces, tiered arrangement will allow your brand to showcase its advantages in full.

Cinema Next Prev
Cinema

КAerogroup was the first company in Russia to organize licensed in-flight movie shows. At the time of launch, the project was an innovation in the global Inflight Entertainment (IFE) market. The model has become an indicator of the industry's development level and it remains unique in Russia to this day.

Passengers are shown a commercial that cannot be skipped before each movie. Innovative technology allows for the easy integration of each advertisement into the program grid and helps achieve outreach that cannot be matched by TV-channels and prime-time shows.

Advertising aboard Aeroflot aircrafts

On Aeroflot flights movies are shown on 22 Airbus 330; 7 Boeing 777 aircrafts; and on 2300 personal portable devices. Audience coverage ranges from 320,000 to 380,000 people; each month there are over 1.2 million contacts. In-seat personal entertainment systems have become the standard of service on long-haul flights and are free of charge to all passengers. Personal video players are used on all medium-haul flights in business class cabins. Advertising on personal systems ensures the highest contact quality. Aeroflot’s in-flight program includes the world’s 166 top-grossing movies.

Cinema&Entertainment Magazine

Aerogroup publishes ‘Cinema&Entertainment Magazine’ featuring Aeroflot flights’ in-flight entertainment program. The full-color glossy publication is devoted to the latest movies, series, shows, documentaries, cartoons, games, audio books and music.

Program of in-flight movies
in-flight magazines

Over 80% of passengers read in-flight magazines and almost 60% read from 30 to 120 minutes.
The remaining 20% browse the magazine.

In 2014 * Transaero plans
to carry over
14000000 passengers
The average readership
per month of in-flight magazine
is over 1 million**
**In summer months this figure could reach 1.5 million people
72 % of Transaero's readers and 86of Imperial's readers have high incomes.
Transaero
45% 75%
55% 25%
Imperial
Transaero is the leader among Russian airlines in average duration of flight
from 8 to 12 hours
In-flight magazines Next Prev
Imperial

The magazine is available on Transaero flights in Business and Imperial class cabins, at the airline’s Russian and foreign offices, and in airport business lounges. The magazine has been published since 2010 and contains approximately 130 pages. Readership of a single issue exceeds 100,000.

Imperial Magazine is a guide to the luxury industry, premium services and resorts. Sections on lifestyle contain information on trends in style, design and architecture, while the business section offers excellent articles on icons from the finance and business world as well as histories of iconic brands. The Limited Edition section at the front of the magazine presents noteworthy and interesting news from the world of luxury. The magazine publishes unique fashion editorials with designer clothes and accessories from each season’s latest collections.

Transaero Magazine

The magazine is available in Transaero economy class cabins. It has been published since 1994 and contains approximately 175 pages. Readership of a single issue exceeds 1 million. Transaero Magazine combines the advantages of travel, information, entertainment and lifestyle publications in a single title. Fascinating stories about cities and countries, cultural news, current trends, practical advice and comments from the very best reviewers are presented in a bright, witty, and engaging style. The Check-In section at the front of the magazine is packed with information on the most significant current events. The travel section is built on personal impressions and accurate recommendations from editors and professional travelers who are widely traveled. Our authors, both Russian and foreign, write about unusual destinations and offer a fresh look on familiar sights. In the lifestyle sections special attention is given to new restaurants, the latest car models, technology news, fashion and beauty.

Aerofilm Magazine

Aerofilm movie guide is available in all of Transaero’s service classes and contains approximately 40 pages. Readership of a single issue exceeds 1 million. This is a guide to the world of cinema, blockbusters and melodramas, comedies and cartoons, Hollywood classics and masterpieces of the European and Asian movie industry. The guide contains information on the many films available in Transaero's in-flight entertainment system and also stories on Hollywood’s most famous actors and the latest box-office hits.

Our customers
Our Company Company mission

To integrate our two interdependent objectives: making preflight and flight time more comfortable, useful and enjoyable; and simultaneously offering new and effective forms of advertising communication to the most popular audience.

Aerogroup is a leader in the pre- and in-flight advertising sector and in the Inflight Entertainment (IFE) market.

 

 

The company is an advertising partner of the largest Russian airlines, Transaero and Aeroflot; the leading advertising operator of Domodedovo (Moscow) international airport; is an advertising operator at Sheremetyevo Airport (Moscow) and at Pulkovo's business-lounges (St. Petersburg).

With over 15 years experience in pre- and in-flight advertising, Aerogroup has accumulated unique expertise and currently controls the largest share of transactions in the sector, offering the most extensive promotional opportunities and exerting significant influence on pricing in the industry.

Самолет
News
  • 21.05.2014 Moscow Domodedovo Airport Summed up its Results for the First Four Months of 2014

     

    Following the results of April 2014, the passenger traffic of Moscow Domodedovo Airport increased by 9.6% YoY and amounted to 2 387 686 million people.

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  • 06.05.2014 Transaero Airlines to Offer a Record Number of Routes during Summer 2014

    This year Transaero Airlines will offer the broadest summer flight schedule in its history. The summer schedule will include nearly 200 domestic and international routes.

    Read Mode
  • 13.03.2014 Moscow Domodedovo Airport Summed up its Results for the First Two Months of 2014

    Following the results of February 2014, the passenger traffic of Moscow Domodedovo Airport increased by 5% YoY and amounted to 1.94 million people.

    Read Mode